KUALA LUMPUR, 10 MARCH 2016 — These school holidays, Pavilion KL in partnership with Warner Bros. Consumer Products (WBCP), on behalf of DC Entertainment, present an epic universe of the World’s Greatest Super Heroes in the ultimate face-to—face between DC Comics Super Heroes Batman and Superman. Shoppers will be encouraged to explore the technology and power of Gotham City and Metropolis from 10th March to 27th March 2016, which is a lead up to the release of Warner Bros. Pictures’ highly anticipated action-adventure film Batman v Superman: Dawn of Justice on 24th March 2016.
For the first time ever in Malaysia, stand face-to-face with a life—sized statue display of Batman, Superman and Wonder Woman from the film. A life—sized replica display of the Batmobile from the film also makes its first appearance in Malaysia, which will give fans a chance to see up close why the iconic vehicle has earned its reputation as the apex predator on the mean streets of Gotham City.
Throughout the campaign, fans of Batman and Superman will have the opportunity to experience and celebrate the two Super Heroes through special activities on social media, cosplay appearances and competition, as well as arm wrestling matches. Specially—curated collectibles produced by Prime 1 Studio (Japan) and Hot Toys (Hong Kong) are also on display alongside posters of the official movie trailer. Other activities include a Warner Bros. Consumer Products merchandise zone by the DC Comics Super Heroes store; an interactive photo booth and a game area with two games inspired by Batman v Superman: Dawn of Justice.
The campaign kicked off with the unveiling of the Batmobile replica by Ms Kung Suan Ai, Director of Marketing for Pavilion KL; Mr U Cheng Hock, Director ofGroup Retail Banking, RHB Bank and Mr Darius Tang, Creative Director, Warner Bros. Consumer Products (Greater China, India and South East Asia). The ceremony followed by a crowd-engaging dance performance inspired by Batman v Superman: Dawn ofJustice to get shoppers to choose their DC Comics Super Hero side.
"The school holidays are a great time for the families and at Pavilion KL, we welcome all events that can create a memorable shopping experience for all age group, in the mall. Through our partnership with Warner Bros. Consumer Products (WBCP), we offer our shoppers an immersive experience of celebrating the most recognised Super Heroes of all-time with the first ever display of Batman, Superman, Wonder Woman and the Batmobile replica. As an award-winning mall, we will continue to present first-of-its-kind experiences to our shoppers that set us apart from others,” said Ms Kung Suan Ai.
Shoppers are encouraged to be part of the greatest super hero battle by participating in the #WhoWillWin social contest. Help your super hero win by taking a selfie with his life-sized statue display at the Centre Court and post it onto lnstagram with #WhoWillWin and #BatmanPavilionKL or #SupermanPavilionKL (depending on the side you choose), tagging @PavilionKualaLumpur on lnstagram. Stand to win exclusive merchandises! Visit www.pavilion-kl.com for more information.
Find your Super Hero style in your shopping with RHB, the official bank partner for this celebration. Shoppers will stand a chance to win exclusive Batman v Superman: Dawn of Justice branded merchandise with a minimum spend of RM300 charged to RHB credit card at specialty stores.
For more information, visit Pavilion KL’s website at www.pavilion-kl.com, check real-time updates on Pavilion KL’s Facebook page at http://www.facebook.com/PavilionKL , Twitter page at www.twitter.com/PavilionKL , lnstagram account at www.instagram.com/PavilionKualaLumpur or contact Pavilion KL’s Concierge at 03 2118 8833.
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